Wednesday, July 08, 2009

Añejo Rum -- New Darling Of The Snifter Set

From The American Mixologist

Añejo rums are surging in popularity. Smooth and luxurious, aged rums have more in common with a cognac or sherry than they do with their unaged counterparts. They are elegant, sophisticated spirits best appreciated in a brandy snifter.

“Not everyone can jaunt off to the Caribbean, but sipping a fine old rum may be the next best thing,” says Tom Valdes, president of Cruzan Rum, Ltd.

“There is a cachet surrounding rum. They are made in exotic places, and imbued with rich aromas and captivating flavors. And that’s exactly how they should be marketed—as a romantic adventure in a glass.”

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