By: Sean Ludford
bittersweet tooth? OK, it’s definitely a bittersweet tooth, and one of its telling symptoms is a love affair with a set of new, glamorous and swanky liqueurs. The spirits world is buzzing with chatter surrounding a handful of imaginative liqueurs that offer unique and exotic flavors.
Most notable are St-Germain, a complex and striking elderflower blossom liqueur, and Domaine de Canton, a ginger liqueur with a Cognac base. The amount of attention given to these liqueurs by mixologists and beverage insiders is vastly disproportionate to their sales.
While these spirits enjoy great popularity, the raw sales figures would leave a vodka brand manager contemplating a leap from a tall window. However, the creators of these new spirits are encouraged by their success.
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