By: Nightclub and Bar
In April, Harvard Business School released the first case study conducted on the business of nightlife with a 22-page document researching the business success of New York City’s ultra-popular Marquee Nightclub, which ranked #32 on the 2009 Nightclub & Bar Top 100.
Several students at the post-graduate university took an interest in the concept and pitched it to their professor, who agreed it was an absolutely relevant topic.
The students met with the club’s partners: Jason Strauss and Noah Tepperberg, who opened up their business to the students, even divulging information that the nightlife industry usually tries to protect as if it were classified government documents.
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